Analytical Summary (aka Dynamic Cards)

The analytical summary shows some key information for the current population selected by the global filter. The number of Total Profiles, Interactions and Steps Tracked show the data in fractions with the numerator showing a subset of the data for the population while the denominator shows the total dataset tracked for the entire project.

Total Profiles

This is a total count of customer profiles that have been recorded in the Kitewheel ID Manager.

The first number shows the subset of the data for profiles that have ever taken an interaction or journey step out of the second number which shows the total profiles recorded for the organization. This is useful in understanding the total aggregate of customer profiles at a given point in time in relation to the whole population.

Interactions

This is a total count of customer interactions in all channels recorded in the Kitewheel ID Manager.

The first number shows a subset of the data for interactions per the filtered range and the second number shows the total interactions recorded for the project. This is useful in understanding how many interactions are recorded as you filter by channel and date.

Steps Tracked

This is a total count of journey steps that have been recorded in the Kitewheel ID Manager.

The first number shows the subset of the steps recorded in a specific filtered range and the second number shows the total steps recorded for the project. This is useful in understanding how many steps the customers have taken throughout time.

The most popular step taken within the time period across all of the customers, excluding Journey Start and End Steps per the filtered range.This is useful in understanding which journey step tends to be the highest touchpoint as you filter through date ranges and/or journey behaviors.