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The segment is not valid until all conditions are satisfied.

Once Criteria, Operation, and Definition are selected from the dropdown, a green checkmark will display to indicate that the defined segment rule is valid.

You can build the segment with a set of rules and conditions, such as:

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The table shows the complete set of criteria, operations, and definitions that can be used in the Segment Builder.

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In the future, support for attributes will be available.

Identifiers

Criteria

Operation

Criteria Definition

Journey

Has Started

At least one Journey Start Journey Step of this type exists for this profile

Example: Mortgage Journey start

Has completed

At least one Journey Stop Journey Step exists for this profile

Example: Mortgage Journey end

Journey step

Has taken

Has not Taken

There is at least one instance of this Journey Step for this profile

Example: Mortgage Calculator

Has stalled

This is the last journey step and there is no further journey step for this profile

Interactions

Has taken

Has not taken

There is at least one interaction of this type for this profile

Example: Clicks on Email

Channel

Has used

Has not used

There is at least one interaction on this channel for this profile

Example: Email channel

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In the future, support for

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Attributes and Identifiers will be available.

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Has

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This profile has an identifier of this type

Example: Email Address

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This profile does not have an identifier of this type

Add Criteria

It allows you to add the new criteria in below mentioned scenario: Individual additional criteria.

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Inside the criteria group.

To add the new Individual additional criteria:

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Selection of Criteria (Channel, Interaction, Journey or Journey Step) is mandatory to enable the dropdown of the Operation and List of Criteria.

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The dropdown of the Operation and List of Criteria gets enabled.

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Select the required condition (And \ Or) using the condition toggle button.

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New criteria gets added at the end of the criteria list

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Calculate Segment Size

When you have completed building your set of segment rules, you can click on the Segment Options dropdown to test if your set of segment rules is returning any profiles.

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This is helpful for you to understand if you have over-constrained segment rules. In this case, you can modify your segment rules before saving the segment definition.

Note

Selection of Criteria, Operation, and Definition from the dropdown is mandatory to calculate the segment size.

Scenario 1: Calculating Actual Profile Count

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Please assign descriptive name to each segment.

Note

Avoide Avoid the use of "All Customers" as the segment name.

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