Page Comparison

Kitewheel has integrated with the Facebook Graph API. This allows your brand to link up customer data to power automated real time audience management such as add/ remove users from custom audiences or even create new audiences.

What is a Facebook Ad Audience?

The Facebook Ad Audience is a set of data to identify (or specify the demographics/ characteristics) users that you desire to expose the ad to. This is defined by a marketer and uploaded to the Facebook Marketing Platform. 

There are two methods for creating and maintaining an Ad Audience:

• The Facebook Marketing Manager interface: https://www.facebook.com/ads/manager
• The Facebook Marketing API:  https://developers.facebook.com/docs/marketing-apis

How does the Facebook Marketing API work?

The Facebook Marketing API can be used via a series of Authenticated (OAuth2) RESTful API calls. The first step to obtain a User Access Token requires a Facebook login (manual) however requesting extended and refreshing tokens can be automated. Creating and managing Audiences can also be automated.

Marketing API Quickstart

Follow steps 1,2,3,4,6 in https://developers.facebook.com/docs/marketing-api/quickstart

• https://developers.facebook.com/tools/accesstoken/

Package contents

• Connections
  • facebookGraphAPI - REST web service -  used for all operations
• Graphs: 
  • testAudienceCalls
  • addProfileToCustomAudience
  • removeProfileFromCustomAudience
• Public Variables: 
  • fbAccessToken - current value of the access token - populated from appParams public variable
  • fbAudienceId - value of the audience identifier to be used for operations
• Schema

• • fbContact - hold the fields for a Facebook contact 

    Code Block
    language js
    {     "fbContact": {         "email": "",         "emailHash": ""     } }

    
    

Setup 

• See the first part of this article on how to create the/wiki/spaces/TV/pages/23625732.

• Follow the instructions for the setup of the application parameters custom graph template
• Create application parameter values in the application parameter table with the following paramKeys: 
  • fbAppToken
• Sample SQL Insert statements: 

INSERT INTO appParams(paramKey,paramValue,paramType,description) VALUES
('fbAppToken', 'YOURTOKEN','string' 'Facebook Application Token');