Facebook Custom Audience Custom Graph Template

Kitewheel has integrated with the Facebook Graph API. This allows your brand to link up customer data to power automated real time audience management such as add/ remove users from custom audiences or even create new audiences.

What is a Facebook Ad Audience?

The Facebook Ad Audience is a set of data to identify (or specify the demographics/ characteristics) users that you desire to expose the ad to. This is defined by a marketer and uploaded to the Facebook Marketing Platform. 

There are two methods for creating and maintaining an Ad Audience:

• The Facebook Marketing Manager interface: https://www.facebook.com/ads/manager
• The Facebook Marketing API:  https://developers.facebook.com/docs/marketing-apis

How does the Facebook Marketing API work?

The Facebook Marketing API can be used via a series of Authenticated (OAuth2) RESTful API calls. The first step to obtain a User Access Token requires a Facebook login (manual) however requesting extended and refreshing tokens can be automated. Creating and managing Audiences can also be automated.

Marketing API Quickstart

Follow steps 1,2,3,4,6 in https://developers.facebook.com/docs/marketing-api/quickstart

• https://developers.facebook.com/tools/accesstoken/

Package contents

• Connections
  • facebookGraphAPI - REST web service -  used for all operations
• Graphs: 
  • testAudienceCalls
  • addProfileToCustomAudience
  • removeProfileFromCustomAudience
• Public Variables: 
  • fbAccessToken - current value of the access token - populated from appParams public variable
  • fbAudienceId - value of the audience identifier to be used for operations
• Schema

• • fbContact - hold the fields for a Facebook contact 

    {
        "fbContact": {
            "email": "",
            "emailHash": ""
        }
    }

Setup 

• See the first part of this article on how to create the/wiki/spaces/TV/pages/23625732.

• Follow the instructions for the setup of the application parameters custom graph template
• Create application parameter values in the application parameter table with the following paramKeys: 
  • fbAppToken
• Sample SQL Insert statements: 

INSERT INTO appParams(paramKey,paramValue,paramType,description) VALUES
('fbAppToken', 'YOURTOKEN','string' 'Facebook Application Token');