Xponent Terminology Guide

Here are some commonly used Xponent terms:

Xponent Term	Definition
Hub	Hub is where projects and admin settings reside. The Xponent Journey Hub can be accessed from any browser. We recommend Chrome.
Journey Map	The Journey Map is where you can craft a high level customer journey, identifying key customer path and decisions, which serves as a base to the execution / configuration layer.
Metrics	Basic Metrics measure counts or currency amounts and Compound Metrics display a percentage of any combination of Basic Metrics.
Version	At each major milestone when working on a Project, we recommend creating a Version. You can test or deploy (run) any version of a Project.
Environment	Environments are defined usually as 'Development', 'UAT' and 'Production'. You can make as many environments in a Project. In a new Project, there is a 'default' environment automatically created and it can be renamed at anytime.
Connections	xConnections are the definitions of all the connections in a Project- for example connections to a particular database, web service API or to Twitter.
Node	The colorful icons represent decisions or actions on a connection. Every node send, receives, transforms or returns data.
Adaptor	Once a Connection is made, an Adaptor defines an action on that connection- for example replying to a Tweet using a Twitter connection.
Link	Links connects Nodes. The standard links are the 'goto' and 'error'. You can also have conditional nodes with Basic or Advanced operations before moving to the next node.
Graph	These are the actual executable representation of the journey. Graphs are made up of Nodes and Links.
Deployments	This consists of all Graphs in the Project that have a Listener and can be 'deployed' or run. The Graphs are grouped under each Environment in that Project. The Deployments screen gives the status of each Graphs- Starting, Running, Stopping, Warning or Critical.
Profile	A Profile is defined as all the attributes associated to a customer, such as unique identifiers of a customer (e.g., customer ID, account ID, email address), Interactions and associated context, Journey Steps and associated context and Attributes (e.g., demographic information).
Interactions	Atomic level activity that is channel specific (e.g., form click on web)
Journey Steps	Key / Critical Business Measures. As an example, in an eCommerce business, critical business measures can be Category SKU, Product SKU, Cart and Checkout, etc. Journey Steps are typically defined by the business.
Journeys	A full customer experience with your brand. A journey can be split into multiple journeys and a customer can be in any one of the journeys
Attributes	Non-unique descriptive metadata tied to a Profile (e.g., first name and last name)
Journey Step Outcome Metrics	Part of the journey measurement framework to help businesses track key KPIs. The Outcome Metrics is tied to a journey step
Xponent Data Model (KDM)	The underlying journey data model from Xponent, comprised of Journey Steps, Profile and Interactions
Xponent ID Manager	Synchronizes and merges seamlessly the various identities from diverse systems. Uses the find, create and collapse methodology
Journey Discovery Analytics Dashboard (aka: JDA)	The analytics tab within a specific project ; designed to provide businesses an overview of the most popular behavioral flow of their customers
Data Lake	A storage repository that holds a vast amount of raw data in its native format until it is needed. This is an essential tool for deeper business insights and data science teams
Redshift	Queryable database that Xponent uses
BI	3rd party Business intelligence analytic tools such as Power BI, Tableau, that can be connected to Xponent if needed

Xponent Terminology Guide

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